Here I focus on getting important information about business goals, target audience, industry trends and competitive aspects. I use methods such as interviews, surveys and data analysis to define design needs and challenges.

I analyze design solutions of competing products or services. This analysis helps to identify the pros and cons of existing solutions as well as reveal opportunities for improvement.

Based on the research information, I create detailed personas that characterize potential users. These personas help us to know the habits, behavior and needs of the users according to which we would design the product.

By creating a detailed map of the journey users take using the product, we have insight into every moment of the user's interaction with the product, while focusing on their user goals and emotions.

I define the paths (flows) that users can follow while using the product. In this way, potential obstacles are identified, and the design is adapted for a better experience.

I create detailed design systems including all aspects of UI, such as colors, typography, icons and styles. This helps in consistent and professional interface design.

The final design is created with detailed elements such as colors, graphic elements, icons and fonts, while implementing the results obtained from all previous stages. Visual appeal and functionality of the interface is created.

Creating prototypes to test the design with users. This phase helps to identify and solve potential problems before the final implementation